The Dolidol Health Coverage

• A Citizen Initiative Fully Supported by Dolidol
• SAHAM Insurance, Operational Partner of the Program
  
  

Dolidol, the leading mattress manufacturer in Morocco, has announced the launch of a medical coverage program for its reseller and upholsterer clients. The initiative, which is a first in the country across all sectors, is part of a comprehensive loyalty approach that will provide Dolidol's clients with numerous other benefits.

"I am particularly pleased to announce the launch of this program, which fully aligns with our social responsibility approach, always focused on people," said Jalil Skali, CEO of Dolidol. "Our resellers and upholsterers have been contributing to the success of our company for over 45 years and are our primary ambassadors to the end consumer. Most of the time, they are the sole support for their families, and any health concerns can result in a halt to their activity and therefore income. It was our duty to provide a solution to address this situation."

The launch of this initiative is the result of a lengthy process that Dolidol's teams developed throughout the previous year. In addition to the ongoing listening and proximity that have always characterized the company's relationships with its resellers and upholsterers, Dolidol conducted a study with a large part of its clients to better identify their personal and professional needs. This approach allowed for a fine-tuning of the insurance products they will benefit from.

"We distribute our products throughout the Kingdom, relying largely on a traditional network that includes nearly 1,000 resellers and upholsterers," explained Anass Moutaoukil, Deputy CEO of Dolidol. "Nearly 80% of our activity goes through them, and they are considered full-fledged members of the Dolidol family. It is therefore natural that we care about their health as we do with our own employees."

The health insurance, which will be fully covered by Dolidol, will allow distributors and upholsterers of the brand, as well as their families, to benefit from the majority of medical services, including coverage for hospitalization expenses, medical consultation fees, pharmaceutical expenses, etc.

To develop this program and ensure the excellence of its operationalization, Dolidol has partnered with SAHAM Insurance, the national leader in private medical insurance. The extent of SAHAM Insurance's network and the quality of its services are a guarantee of accessibility and satisfaction for Dolidol's clients benefiting from the "Dolidol Health Insurance.

Through this program, Dolidol consolidates its status as a responsible company placing people at the heart of its concerns. After focusing on the health of consumers by offering them innovative products to improve the quality of their sleep, it continues to innovate today by focusing on the health of its distributors.